Monday, 2 November 2015

Contemporary Horror Advertising Campaign Analysis

The horror movie I have chosen to follow in terms of advertising is "Paranormal Activity - The Ghost Dimension". 

The first aspect of advertising I have chosen to analyse is the film's trailer which was uploaded onto YouTube in June 2015.





In terms of other social media platforms, the film has it's own twitter page with over one hundred and eight thousand followers and a Facebook page with over nineteen million subscribers. Moreover, it has also been promoted numerous times on Instagram which has lead to it's popularity especially among younger adults.


Cabin In The Woods


The scan above highlights conventions of a horror mentioned in "The Cabin In The Woods", I go on to discuss whether they have been used or subverted in the film.

Clover's Final Girl

Carol J Clover wrote an article which comprehensively explains the final girl theory. She begins to mention that audiences prefer the final girl or girl being murdered to be a beautiful woman, rather than a husky man or ugly girl as "Women in Peril" work better in the suspense and horror genre. Relating this back to male gaze, audiences have been so used to seeing glamorous women at the forefront of gruesome murders opposed to the less attractive and initially underdeveloped characters. This could be because audiences who view in the male gaze frame of mind may find entertainment in the the potentially phallic murder of the "beautiful" woman.

The killer according the Clover is often unseen and portrayed as male,fat, ugly, deformed or dressed as a woman.This particular portrayal of the killer character is important as it provides a stark contrast and binary opposition with the beautiful victim.

Clover also mentions camera angles in her extract and highlights how in terms of the final girl, camera angles wane from being close to the killer and wax closer to the final girl. This is a shift underwritten by story-line as well as camera position, by the end we are watching through the eyes of the final girl and we are closest to her. Clover goes on to mention Freudian theories and phallic killing strategies "thrusts knife or drill into trembling bodies of young women". I have explained this point further in my quote analysis below.
The scan below shows 2 quotes analysed from the Clover's Final Girl text.

Friday, 30 October 2015

Horror Clip Analysis-Scream




Here I have analysed a clip from the 1996 version of the film Scream.

Thursday, 15 October 2015

Barthes' Enigma Code

Powered by emaze

This Emaze presentations highlights the aspects of Barthes' Enigma code.

URL for page: https://www.emaze.com/@AIFZOORC/the-study-of-semic

Wednesday, 14 October 2015

The BBFC


This Prezi shows the role of the BBFC and how they are important for film classification.

This trailer is from The House at the End of The Street which is rated at a 15: